The smartest people in NZ investment management with a no nonsense proposition required carefully crafted branding. Brian Gaynor and his team are amongst the 'elite' in investment management - investing, protecting and growing the wealth of New Zealanders.

'Morning star' Fund Managers of the year several times over doesn't happen by chance and neither did the formation of their brand and associated material.

It was a careful process of understanding their proposition and then establishing a look that captured a piece of NZ's wealth and then position the icon into a suggestive piece of valuable artwork - like the 'grand-masters' of the art world, their portfolios steadily rise in value.