When leading optometrist and purveyor of some of the finest European brands in eyewear (then named 'eyesite') called upon Metdesign for a total re brand - we knew we needed to create a special mix of science and fashion...

The new brand direction is a crafted logotype complimented with a thoroughly timeless graphic forming a focal point cross. 

We then continued the brand theme throughout the interior of the Newmarket store creating an international look and feel that truly represents an undeniable proposition.